KEEP YOUR COLOR GOING…AND GOING…
Fend Off Fading With New Wash
Thermal Protection From Hot Styling Tools
DRESS UP THIS WINTER
Clean without shampoo.
New Wash cleans and conditions hair without the use of damaging detergents, the ingredients that make shampoos foam. Shampoo is the worst thing you can use on your hair. Why? The detergents in shampoo strip your hair of natural, protective oils –– leading to repair measures (aka conditioner) and an overproduction of oil that creates a vicious cycle of washing.
Get your healthiest and happiest hair.
Our first-of-its kind, custom formula washes, conditions, detangles, and repairs your hair – all in one step.
What everyone is saying
New Wash has been a revelation.
“I have coloured hair and have always invested in expensive products for coloured hair. It does not damage my color in any way and my hair is as soft as if I was using conditioner. I am delighted.” | Jo W.
All I can say is WOW!
“I was very skeptical about ordering New Wash because I have tried almost every product out there for my fine, thin hair and most of them were disappointing. I tried New Wash Original a few days ago and could not believe how soft and full my hair was, and even today, day three of no washing, it still looks good.” | Linda Breed
I am SO thrilled with this product.
“I have very fine, soft curly gray hair, and have a cupboard full of products as I am always trying to find just the right product (and am always let down). Well, I am happy to say I found it.” | Sandra Chicoine
I love it.
“I have natural curly hair and I am in my 60s, so keeping my hair moist is really important. My daughter gave me my first one for Christmas and said, ‘Mom you’re going to love this,’ and I do.” | Joy Lowe
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