Preserve that brilliant brown.
Blue Color Boost works hand-in-hand with New Wash to gently tone unwelcome brassiness in warm brown and dark blonde hair.
Seeing red—for way longer.
Red Color Boost is formulated for every shade of red—mix it into your New Wash routine for less fading and longer-lasting vibrance.
What everyone is saying
New Wash has been a revelation.
“I have coloured hair and have always invested in expensive products for coloured hair. It does not damage my color in any way and my hair is as soft as if I was using conditioner. I am delighted.” | Jo W.
All I can say is WOW!
“I was very skeptical about ordering New Wash because I have tried almost every product out there for my fine, thin hair and most of them were disappointing. I tried New Wash Original a few days ago and could not believe how soft and full my hair was, and even today, day three of no washing, it still looks good.” | Linda Breed
I am SO thrilled with this product.
“I have very fine, soft curly gray hair, and have a cupboard full of products as I am always trying to find just the right product (and am always let down). Well, I am happy to say I found it.” | Sandra Chicoine
I love it.
“I have natural curly hair and I am in my 60s, so keeping my hair moist is really important. My daughter gave me my first one for Christmas and said, ‘Mom you’re going to love this,’ and I do.” | Joy Lowe
Top-rated sets & kits for your hair
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Turns out, everyone loves good hair days.
