First-of-its-kind formula.

Hairstory is best-known for our innovative product: New Wash. The first-of-its-kind formula cleans, conditions, detangles, and restores hair without using harsh foams and damaging detergents found in traditional shampoos. The luxurious result: Your healthiest, happiest hair ever. New Wash is like shampoo, but it’s actually good for your hair.


Hairstory gives you your best hair day, every day. You can use New Wash however you’d like. New Wash never overcleans, gives you more time between washes, and prevents color from fading. 

Healthy hair starts at the scalp. New Wash does not have the damaging detergents found in traditional shampoos. No detergent means no stripping of oils. No stripping means a healthy scalp and stronger, shinier hair.


Our products clean and condition without the use of harsh detergents, the ingredients that make shampoos foam. That’s great for your hair – and great for our planet. Detergent free. Sulfate free. Paraben free. Silicon free. Non-toxic. And biodegradable.

Formulated with gentle ingredients – Aloe Vera, Sunflower Seed Oil, Jojoba Seed Oil and Evening Primrose Oils – our products balance, soothe, strengthen, nourish and clean.  


What if you didn’t need a dozen products for your hair? That’s bad news for basic shampoo brands, but great for you. Our selection of New Wash – Original, Rich, and Deep – along with our curated styling lineup are designed for your individual hair needs.

With Hairstory, you will simplify your routine, leading to less bottles in the shower (and in the landfill). Our subscription membership also will bring refills to you, whenever you need more and always at a special price.