Our intention.

We founded Hairstory with the intention of being a more sustainable and mindful business. We use non-toxic ingredients and refillable packaging, and we financially support like-minded, hands-on nonprofits that do the heavy lifting in defending and improving the environment.

Together, we’re making an impact.

We decrease individual plastic usage by 91% and emissions from plastic by 85% every time someone replaces their bottles of shampoo and conditioner with 32 oz. New Wash. 

We use 60% less packaging material for 32 oz. New Wash pouches, compared to the 8 oz. size.

We lower water consumption by 38% when rinsing once with New Wash (instead of twice with shampoo and conditioner.)

We have donated $275,000 through 1% for the Planet.

Join our sustainability efforts.

1% for the Planet is a global network of nearly 6,000 businesses, nonprofits, and individuals working together for a healthy planet. They bring dollars and doers together to accelerate smart environmental giving, raising more than $300 million to date for over 4,000 organizations.

Since 2018, our community has funded our donations to nearly 50 organizations.

organizations we've supported

Lessen our impact.

What if you didn’t need a dozen products for your hair? That’s bad for basic shampoo brands, but great for you and great for our planet. Hairstory’s selection of New Wash and our curated styling lineup is detergent free, sulfate free, paraben free, silicone free, non-toxic, and biodegradable. Alongside our community, we’re creating a foam-free future.