This product is available for Pros only.
Login here to access.- New Wash Rich - 8 oz
- Purple Color Boost - 0.35 oz
- Refillable Jar - 8 oz
- Whisk
- Extends time between washes by restoring the natural balance of your scalp
- Keep blond and silver hair bright and brass-free with a powerful combination of gentle, color-preserving actives in New Wash, coupled with a unique botanical complex in Purple Color Boost.
- Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
- Neutralize brassiness and reduce the yellowing of white, gray, and blond hair with a combination of lavender, rosemary, and violet extracts rich in antioxidant phytochemicals.
- Restores natural shine
- Helps reduce flakes and scalp irritation
- Cleanses, hydrates, and moisturizes
- Fights frizz and promotes volume
- Silicone brush bristles are soft enough to feel great—yet stiff enough to do the job: promote blood circulation for more vigorous hair growth and less hair loss, remove dandruff and impurities, and protect the scalp from fingernails
- Dispense all 8 ounces of New Wash into the jar
- Add entire contents of Purple Color Boost into New Wash
- Thoroughly mix with the whisk
- Get your hair wet (like always)
- Coat your hair with the Purple Color Boost and New Wash mixture
- Deeply massage it into your scalp
- Let sit for 3-5 min. For more intense toning please consult with your colorist.
- Rinse, rinse, rinse
- Love your bright, brass-free color!
New Wash Rich
Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
Purple Color Boost
Propanediol, Water/Eau, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol.
“Thanks to this miraculous product I now - finally - love my hair.”
India Knight, The Sunday Times
simplify your haircare
Frequently asked questions
Purple Color Boost
Color conditioners on the market don’t clean; they only deposit color and condition. Even worse, traditional color shampoos strip hair. New Wash users can now clean, condition, tone, and neutralize with one gentle product including all the benefits of New Wash. Simplify your routine and replace both your shampoo and conditioner.
Let sit for 3-5 minutes before rinsing. For more intense toning, we recommend consulting your colorist.
Every person's toning needs are different. Use as needed to combat brassiness and we recommend consulting with your colorist if they have any questions.
The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.
New Wash Rich
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.
New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.
