Purple Color Boost

Easily enhance and extend your hair color with Purple Color Boost, a unique botanical complex designed to be mixed with New Wash Original or New Wash Rich (New Wash, mixing tin and whisk sold separately). Keep blonde, gray, silver and platinum hair bright and brass-free by combining Purple Color Boost’s powerful blend of clean ingredients with our revolutionary cleansing cream.

For a more convenient Color Boost experience, consider a Purple Color Boost and New Wash Original Duo or Purple Color Boost and New Wash Rich Duo subscription,, which includes New Wash, a reusable mixing tin and whisk plus savings and free auto-delivery with every refill. Not ready to commit? Try a one-time purchase of the Purple Color Boost and New Wash Original Set or Purple Color Boost and New Wash Rich Set (mixing tin and whisk included).

Note: Mixing Purple Color Boost with New Wash Deep may not yield your desired results. Using Purple Color Boost exclusively with New Wash Original or New Wash Rich is strongly recommended for optimal performance and to maintain your hair's radiant shine while combating brassiness.