Subheading

NEW WASH HAS FRIENDS WITH BENEFITS

The Ultimate New Wash Method is the fastest path to healthier hair and smoother styling.

THE ULTIMATE NEW WASH METHOD

DEEP CLEAN

SHOP Pre-Wash

PROTECT WITH PRIMER

Shop Primer

PRE-WASH

WTF IS PRE-WASH?

Our clarifying scalp rinse gives you a quick and refreshing deep clean before using New Wash. Pre-Wash breaks down buildup, oil and dirt with micellar technology that’s detergent-free (a first!) plus prebiotics that balance the scalp’s microbiome. 

PRIMER

WTF IS PRIMER?

Before you pick up that blow-dryer, prep and protect your hair with this moisturizing leave-in mist. Primer smooths, detangles and shields strands from heat up to 450°F and UV rays; you can use it to refresh curls, too.