Wash your hair, change your life
Subscribe for your healthiest hair ever
New Wash isn’t just a hair cleanser. It’s a way of life. Get into the habit of having iconic, healthy hair every day.
On average, it may take New Wash users up to 90 days to adjust to a new way of cleansing. Subscribing makes it easier than ever.
Up to 20% off + free shipping
Save on what you love, without thinking twice.
Complimentary massaging brush
Get the most of New Wash—helps rinse for that extra clean feeling.
Bottle and pump on us
With 20oz and 32oz purchases—perfect for super thick New Wash.
New Wash Original
The original cleansing cream for all hair types—like shampoo, but actually good for your hair.
Get touchable, air-dried texture with the lightweight cream that enhances natural texture.
The salt-free spray for soft, voluminous beachy waves—without that dry, sticky sea salt feel.