New Wash Formulas
New Wash Formulas
New Wash Formulas
New Wash Formulas
New Wash Formulas
New Wash Formulas
New Wash Formulas
New Wash Formulas
New Wash Formulas

New Wash Formulas


Our signature cleansing cream – a first-of-its kind, custom formula – cleans and conditions without harsh foams and damaging detergents found in traditional shampoos. The luxurious result? Your healthiest and happiest hair ever.

Formula:Original: most hair types
  • Free shipping on every refill order
  • Save up to 20% on New Wash
  • No commitment, cancel anytime
  • Choose your ideal frequency
  • Complimentary products

Reduce emissions from plastic by 80% every time you replace bottled shampoo and conditioner with 32 oz. New Wash.

Clean: Our products clean and condition without the use of harsh detergents, the ingredients that make shampoos foam.

Healthy: Our gentle formula is made with clean ingredients and washes, conditions, detangles, and repairs your hair – all in one-step.

Simple: What if you didn’t need a dozen products for your hair? Bad for basic shampoo brands, but great for you and great for our planet.

The Detergent-Free Difference

  • Extends time between washes by restoring the natural balance of your scalp
  • Adds volume and fights frizz
  • Protects hair color with gentle cleansers that don’t strip the scalp
  • Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
  • Restores natural shine
  • Helps reduce dandruff and scalp psoriasis
  • Deeply cleanses, hydrates, and moisturizes

  1. 1. Wet hair.
    2. Apply the same amount of New Wash to hair as you’d usually use for both shampoo and conditioner.
  2. 3. Starting at the scalp, layer it on. Work your way down to your ends, using water or extra New Wash if you feel like you need it.
  3. 4. Work it into hair (don’t forget your scalp!) using our signature Massaging Scalp Brush and your fingertips. Scrub, massage, repeat.
    5. Enjoy the rest of your shower with New Wash in your hair. Let it work its magic.
  4. 6. Rinse, rinse and rinse again, using your fingertips and our Signature Massaging Brush.
  5. 7. Enjoy instantly iconic hair.

Aqua, Aloe Barbadensis Leaf Water, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Distearoylethyl Dimonium Chloride, Rosa Centifolia Flower Water, Simmondsia Chinensis Seed Oil, Oenothera Biennis Oil, Parfum, Behentrimonium Methosulfate,Aloe Barbadensis Leaf Powder, Ceteareth-20, Equisetum Arvense Extract, Panthenol, Tocopherol, Hydrolyzed Keratin, Mentha Piperita Oil, Calendula Officinalis Flower Extract, Chamomilla Recutita Flower Extract, Urtica Dioica Extract, Lavandula Angustifolia Flower Extract, Menthyl Lactate, Citric Acid, Glycine Soja Oil, Sodium Benzoate, Calcium Gluconate, Citronellol, Geraniol, Linalool

Ingredients by volume

“Thanks to this miraculous product I now - finally - love my hair.”

India Knight, The Sunday Times

Gentle ingredients, luxurious results 

Aloe Vera

Cleanses, soothes, and balances pH on even the most sensitive scalps.

Jojoba Seed Oil

Conditions, softens, and adds brilliant shine to all hair types.

Evening Primrose

Nourishes and removes oil and buildup without stripping the scalp.

Sunflower Oil

Hydrates and protects strands with high levels of Vitamin E.

Get your best hair ever

Conditions and softens.

Don’t be shy. New Wash will never overclean, so you can wash as often as you want. 

Frequently asked questions

New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.

New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.

New Wash cleans hair with a custom blend of essential oils and gentle, naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please subscribe to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!

“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.

New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.

New Wash should help. A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.