- New Wash Rich - 8 oz
- Massaging scalp brush
- Extends time between washes by restoring the natural balance of your scalp
- Protects hair color with gentle cleansers that don’t strip the scalp
- Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
- Restores natural shine
- Helps reduce flakes and scalp irritation
- Cleanses, hydrates, and moisturizes
- Fights frizz and promotes volume
- Silicone brush bristles are soft enough to feel great—yet stiff enough to do the job: promote blood circulation for more vigorous hair growth and less hair loss and remove dandruff and impurities
Aqua, Aloe Barbadensis Leaf Water, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glycerin, Stearyl Alcohol, Behentrimonium Methosulfate, Distearoylethyl Dimonium Chloride, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis Oil, Simmondsia Chinensis Seed Oil, Aloe Barbadensis Leaf Powder, Prunus Amygdalus Dulcis Oil, Lavandula Angustifolia Oil, Juniperus Virginiana Oil, Amyris Balsamifera Bark Oil, Pogostemon Cablin Oil, Bulnesia Sarmientoi Wood Oil, Pelargonium Graveolens Flower Oil, Eugenia Caryophyllus Leaf Oil, Cananga Odorata Flower Oil, Fusanus Spicatus Wood Oil, Jasminum Grandiflorum Flower Extract, Styrax Tonkinensis Resin Extract, Ceteareth-20, Equisetum Arvense Extract, Panthenol, Tocopherol, Glycine Soja Oil, Hydrolyzed Keratin, Mentha Piperita Oil, Citric Acid, Menthyl Lactate, Sodium Benzoate, Calcium Gluconate, Geraniol, Linalool
“Thanks to this miraculous product I now - finally - love my hair.”
India Knight, The Sunday Times
Cleanses, soothes, and balances pH on even the most sensitive scalps.
Nourishes and removes oil and buildup without stripping the scalp.
Jojoba Seed Oil
Conditions, softens, and adds brilliant shine to all hair types.
Hydrates and protects strands with high levels of Vitamin E.
New Wash Rich
The moisturizing cleansing cream for dry hair types—like shampoo, but actually good for your hair.
Massaging Scalp Brush
Silicone brush bristles are soft enough to feel great—yet stiff enough to do the job: promote blood circulation for more vigorous hair growth and less hair loss. Helps New Wash bond to flakes, build up and impurities. Great to use for a thorough rinsing too!
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.
New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.
New Wash cleans hair with a custom blend of essential oils and gentle, naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please subscribe to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!
“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.
New Wash should help. A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.